The 5 Hotel Experiences Guests are Talking About Most on Social Media
March 29, 2017 9:02am
Food & Restaurants Create the Most Social Media Buzz, According to Local Measure, Drawing on Guest Posts from Close to 300 Luxury Hotels
Sydney and New York - March 29, 2017 – Local Measure, the leading location-based social platform for hotels and the tourism industry, revealed the most posted-about features at hotels, and found that guests are most likely to talk about food and drink; the bar; views from the hotel; the condition of the room itself, and the pool. Here are the top subjects mentioned in social media posts on Facebook, Twitter and Instagram, from guests staying at close to 300 hotels in America, Australia and Asia, followed by the number of times each feature was mentioned:
Surprisingly, hotel staff were mentioned only 800 times; arrival at the hotel just 500 times, and the gym, in only 300+ posts.
The data covers guest social media posts across 291 properties in major cities and destinations across North America, Asia and Australia, and were compiled during the period January 1 through March 1, 2017.
“We are happy to share this data, which provides unique insight into the social media habits of guests staying at luxury hotels,” said Jonathan Barouch, Local Measure Founder and CEO. “Our findings confirm the industry’s growing conviction that hotel stays are, more than ever, technology-enabled social experiences, with guests more interested in sharing their experiences – food and beverage, the bar and the view from their room -, than focusing on standard property amenities such as the gym, physical arrival, and even guest service.”
He concluded, “With social media an increasingly important channel for communicating guest preferences and recommendations, hoteliers would do well to focus on features that their guests are speaking most about – enhancing these features, without sacrificing other parts of the guest experience which lead to overall guest satisfaction and loyalty.”
For more on the importance of measuring guest satisfaction via location-based data, and the importance of food and beverage, see https://skift.com/2016/11/03/threats-facing-hotel-food-and-beverage-intensify/.
Local Measure’s geo-location social intelligence product arms front line staff with unique real-time information to help them surprise and delight guests, detect and help resolve guest problems and negative reviews before they impact a property’s reputation or performance, as well as providing data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real time.
Local Measure is in place in hotels, theme parks and tourism businesses in more than 380 cities worldwide, and expects to grow to more than 1,000 hotels in the U.S. alone this year. Current clients include AccorHotels, Hardrock, Virgin Hotels and Club Med. Local Measure has realized more than 150% year on year growth in revenues from the hotel sector. The Company recently won the prestigious Emerging Innovator Award at the 2016 Phocuswright travel technology conference in Los Angeles. The Company’s Board of Advisors includes executives from SAP, Google and Salesforce.
Local Measure opened a sales and account management office in Dubai and an office in Los Angeles this quarter adding to existing local offices in Sydney, Singapore, London and Miami.
For more on the results the Company has generated for many of the world’s leading hotel brands, visit https://www.localmeasure.com/resources/case-studies/solution/accor-pacific
Tags: local measure,
hotel social media strategies
Headquartered in Australia with offices in Europe, Asia and The United States, Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism, leisure, hospitality and mall brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.
Contact: Michael Frenkel, MFC PR
Local Measure Releases Wellness eBook for the Hotel Industry
Positive Social Media Interaction with Guests During Their Stay Produces Increases in Revenue and Loyalty, According to Research from Local Measure
Reinvigorate Your Guest Satisfaction Surveys
Local Measure Partners with Cisco to Offer a New Social Sign On, Building Richer Customer Experiences, Understanding Guest Behavior, and Gathering Valuable Data
Local Measure Partners With Two of the World's Premier Luxury Hotel Brands, Expands Into More Than 600 Cities Worldwide
Facebook & Instagram Help Put African Tourism on the Social Media Map
Local Measure Helps Canada's Group Germain Hotels Double Guest Interaction, Personalize Service, and Cut Response Rates During Stays
Leading Location-Based Social Intelligence Company Local Measure Hires Christian Oswald as VP of Channel Business Development, Expanding its Services for Hospitality Customers with Deepened Cisco Partnership
In an Era of Luxury "Oversaturation," the New Luxury for Hotels is Personal, Experiential, and Increasingly, Social, Says Local Measure Study
How to Use Social Influencers Successfully to Market Your Hotel
Luxury Hospitality Innovator Ana Brant Joins Local Measure's Advisory Board
Social Intelligence Innovator Local Measure Opens Office in Los Angeles
Location-Based Social Intelligence Company Local Measure Hires Former Cisco Executive Peter Hughes as VP of Strategic Alliances
Just Released: The Guest Experience in Today’s Digital Hotel
Social Intelligence Innovator Local Measure Opens Office in Dubai
Social Customer Intelligence Provider Local Measure Helps Hotels and Tourism Brands Build Loyalty During Guest Visits
Hotel Social Intelligence Provider Local Measure Helps Hotels Grow Loyalty, Guest Engagement in 8 Countries in South America
Here's What You Can Learn from Last Month's 6,796 Social Media Posts at Your Hotel
Local Measure to Compete at Phocuswright’s Innovation Summit, November 15th
Hotel Guests Engaged During Stay 40% More Likely to Come Back
Please login or register to post a comment.