Five Top Reasons Why Hoteliers Need to Take In-Room Entertainment to the Cloud in 2017
November 15, 2016 10:45am
By Chris Dinallo
Hoteliers are knee deep in budget season, and according to a recent industry report, nearly 79 percent of hotels are – or will be – running some sort of cloud-based applications in the coming year, and 31 percent have made – or will be making – cloud migration for major property systems a top priority. So what’s running in the cloud today – or soon to be in the future? It’s what you might expect: property-management systems, revenue-management systems, Email services, central-reservation systems, point-of-sale systems, customer-relationship management systems, sales and catering, event management and even accounting and financials. What’s blatantly missing, however, is the In-Room Entertainment platform.
When you look at planned guestroom technology rollouts, the aforementioned report revealed that hoteliers are investing in flat screen TVs, HD TVs, video on demand programming, IPTV/smart TV and other related TV technologies. However, there is no talk about hosting the overall In-Room Entertainment (IRE) platform in the cloud. In serving this market for the past decade, I can tell you that managing these processes above property is the smart way to do business and drive revenues to the bottom line.
Here are 5 Top reasons why migrating a hotel’s IRE to the cloud is a smart investment:
With cybersecurity top of mind for hoteliers across the globe, it’s important to mention that a cloud-based IRE platform is built to today’s security needs by utilizing encryption-based communication protocol to make the system highly secure. Yet, perhaps more to the point, because the solution does not store guest personal data or credentials nothing is stored in the cloud nor on the in-room equipment. All guest data continues to reside in the hotel’s property-management system (PMS). Therefore, there is no motivation for hackers to try to infiltrate the IRE system.
Migrating property systems to the cloud is a smart investment for the future. While preparing your 2017 budgets, add In-Room Entertainment to the list of property solutions that need to make the switch. Guests will thank you for providing them with the best in-room experience possible and owners will thank you for saving them money and driving revenues.
Chris Dinallo is the Chief Technology Officer for the Business TV division of ADB, a company delivering cloud-based iTV solutions for businesses across cable, satellite, IPTV and now over-the-top (OTT) services. ADB's hospitality solution is one of the top five most deployed hospitality interactive TV solutions globally and the second most deployed platform in the US. ADB technologies power TV content and services delivery in more than 225,000 US guestrooms, across the industry’s leading brands.
Mr. Dinallo has been in the software industry for more than 32 years. Since 2001, he has specialized in hardware and software solutions within the PayTV industry - Cable, Satellite, and Telco providers around the globe as well as the global hospitality markets. He has applied this breadth of know-how towards international business development for numerous countries spanning the continents. Having a strong engineering background in the disciplines of Operating Systems, MPEG audio/video, telephony, silicon, Cable TV technologies, Internet and Cloud technologies enabled Chris to innovate create solutions that provide revenue-generating streams for both his employer and its customers. Within these solutions, Chris currently holds 5 US and European patents and has published numerous white papers, and articles. You can read many of Chris’s writings in pay–TV industry organizations and trade magazines such as SCTE, CED Magazine and Communications Technology.
Business Specialties: International business, SaaS business modeling, Operational efficiencies, Patent analysis, Government Mandates, and Competitive analysis.
Technical Specialties: MPEG Audio & Video, Set-top box technologies, Multimedia systems, Cable TV technologies, Video over IP, Voice over IP, Hospitality iTV solutions, Cloud technologies, Silicon and Software evaluation.
Contact: Barbara Worcester
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