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Sleeping Habits Survey Utilized by Sleep Inns; Goal to Provide Conducive Environment for Rest 
SILVER SPRING, Md. - Aug. 5, 1999--One in ten hotel guests sleep in the buff when spending the night in a hotel room. Most people sleep on the same side of the bed in a hotel as at home, and 16 percent bring their own nightlight to a hotel. 

That’s according to a just-released survey commissioned by Sleep Inn, the limited service chain franchised by Choice Hotels International (NYSE:CHH). WRA Research, an independent marketing research firm based in Omaha, NE, surveyed 500 Sleep Inn guests in late June regarding their sleeping habits while on the road. 

According to the survey, one in ten hotel guests (10 percent) sleep with nothing on when traveling, with three times as many men (15 percent vs. four percent) reporting this preference. Most women (78 percent) opt for pajamas or nightgowns when on the road. Men’s sleeping attire is more varied, including underwear (34 percent), pajamas (28 percent), gym shorts (11 percent) and t-shirts (eight percent). 

Just before tucking themselves in, one-half of hotel guests (50 percent) watch TV. Others read (14 percent), say their prayers (13 percent), set their alarms (eight percent) or request a wake-up call (six percent). 

Almost everyone sleeps on the same side of the bed in a hotel as at home (70 percent), with preference equally divided for the left side (36 percent), right side (33 percent) or other position (31 percent). Most travelers retire between 9 p.m. and midnight (90 percent), with a few hearty souls staying up past midnight (nine percent). Travelers ages 18-34 are more likely to be night owls, with 56 percent staying up later at a hotel than at home. 

Two out of five travelers leave the bathroom light on and one out of five leave the TV on while sleeping. Two out of five guests bring their own travel alarm clock with them on the road, while 16 percent bring their own nightlight and five percent bring earplugs. 

Almost one-third of hotel guests relies on a wake-up call in the morning, with younger travelers ages 18-34 more likely to trust these calls (48 percent) than are senior travelers age 65 and older (16 percent). 

“At Sleep Inn, we recognize that nothing is more important to our guests than a good night’s sleep,” said Norman Cavin, vice president and brand manager, Sleep Inn. “This survey gives us a bit of insight into our guests’ sleeping habits and helps us provide a guest room environment that is most conducive to a good night’s rest.” 

Sleep Inn was launched in 1988 as the industry’s first all-consistent limited-service brand; today there are 215 Sleep Inn brand hotels open in the U.S., Canada, the Caribbean, Thailand, Japan, and Brazil, with another 175 under development. Each Sleep Inn guest room features signature amenities such as an oversized walk-in shower, work area with convenient desk height outlets, telephone with dataport and backlit lightswitches. 

Sleep Inn is one of seven brands franchised by Choice Hotels International (NYSE:CHH). Choice also franchises Comfort, Quality, Clarion, Econo Lodge, Rodeway and MainStay Suites brand hotels.

Choice Hotels International
Anne Curtis, 301/592-5155
Also See: Novotel Guest Survey: Men Leave Tidier Rooms, More Romantic / Jan 1999 
Sleep Disorders Lab at Comfort Inn Provides Unique Setting / Dec 1998 
International Survey Compares Travel-Related Sleep Habits of U.S., Japanese, British and German Business Travelers / Oct 1997