according to a just-released survey commissioned by Sleep Inn, the limited
service chain franchised by Choice Hotels International (NYSE:CHH). WRA
Research, an independent marketing research firm based in Omaha, NE, surveyed
500 Sleep Inn guests in late June regarding their sleeping habits while
on the road.
According to the survey, one in ten hotel guests (10 percent) sleep
with nothing on when traveling, with three times as many men (15 percent
vs. four percent) reporting this preference. Most women (78 percent) opt
for pajamas or nightgowns when on the road. Mens sleeping attire is more
varied, including underwear (34 percent), pajamas (28 percent), gym shorts
(11 percent) and t-shirts (eight percent).
Just before tucking themselves in, one-half of hotel guests (50 percent)
watch TV. Others read (14 percent), say their prayers (13 percent), set
their alarms (eight percent) or request a wake-up call (six percent).
Almost everyone sleeps on the same side of the bed in a hotel as at
home (70 percent), with preference equally divided for the left side (36
percent), right side (33 percent) or other position (31 percent). Most
travelers retire between 9 p.m. and midnight (90 percent), with a few hearty
souls staying up past midnight (nine percent). Travelers ages 18-34 are
more likely to be night owls, with 56 percent staying up later at a hotel
than at home.
Two out of five travelers leave the bathroom light on and one out of
five leave the TV on while sleeping. Two out of five guests bring their
own travel alarm clock with them on the road, while 16 percent bring their
own nightlight and five percent bring earplugs.
Almost one-third of hotel guests relies on a wake-up call in the morning,
with younger travelers ages 18-34 more likely to trust these calls (48
percent) than are senior travelers age 65 and older (16 percent).
At Sleep Inn, we recognize that nothing is more important to our guests
than a good nights sleep, said Norman Cavin, vice president and brand
manager, Sleep Inn. This survey gives us a bit of insight into our guests
sleeping habits and helps us provide a guest room environment that is most
conducive to a good nights rest.
Sleep Inn was launched in 1988 as the industrys first all-consistent
limited-service brand; today there are 215 Sleep Inn brand hotels open
in the U.S., Canada, the Caribbean, Thailand, Japan, and Brazil, with another
175 under development. Each Sleep Inn guest room features signature amenities
such as an oversized walk-in shower, work area with convenient desk height
outlets, telephone with dataport and backlit lightswitches.
Sleep Inn is one of seven brands franchised by Choice Hotels International
(NYSE:CHH). Choice also franchises Comfort, Quality, Clarion, Econo Lodge,
Rodeway and MainStay Suites brand hotels.